10 Easy Steps to Selling a Home

  • Selling your house is a big deal. Most homeowners see their property as more than a financial asset. It often represents memories of important life events. Jason understand that, and when it's time to sell, he uses a 10-step framework to help maximize your home’s potential. 

Step-by-Step to Selling a Home

  1. 1

    The Consultation

    Jason will visit your home to provide an initial consultation to review its condition and make assessments relative to the real estate market. Consultations focus on the three factors that most heavily impact home sales: 
    1. Price
    2. Condition
    3. Access 
    Jason will discuss each of these areas with you and devise a plan for how to best market the home.

  1. 2

    The Price

    Price is most critical factor in selling your home, and an important part of price is timing. The most effective marketing happens in the first weekend after a house is listed. Properties that are overpriced during this period often miss their chance to obtain the highest possible price, and may sit on the market for months. At the same time, you don’t want to undervalue your home and leave money on the table. Jason has the experience to advise you on where to price your home to maximize its value and minimize its time on the market.

  1. 3

    The Make Ready

    The second of the big three factors affecting the sale of your home is its condition. What are its key selling points? Does it have any major or minor defects that need to be addressed? Is it ready to show? Houses that are tidy and free of clutter sell faster than houses that are not. And speed generally equates to a higher sales price. Jason will discuss with you ways to get your home looking its best to maximize its selling potential.

  1. 4

    The Showings 

    The third factor affecting a successful sale is access to the home. Most buyers are unwilling to purchase a home sight-unseen. Additionally showing the house by appointment-only may create problems for buyers with busy schedules. Jason can help you decide the best options to make your home accessible and welcoming to potential buyers.

  1. 5

    The Marketing

    There are many different ways to market a home for sale and different agents have different strategies. Not all strategies though yield the same results! Jason has an MBA in Marketing (hook 'em horns) and will focus on those strategies that will line you up for a successful sale. In this business, that means networking with other agents personally and through the Multiple Listings Service (MLS) as well as marketing to the general public through on-line advertising, virtual tours and flyers. Professional photos are an absolute must.

  1. 6

    The Offers

    By now you should be well positioned with the right price, a well-staged home and beautiful and well-targeted marketing. The goal is always to generate one or more offers in the first weekend on the market as this is the time when you are most likely to garner the highest price with the best terms.

  1. 7

    The Property Inspection

    Once the negotiations are complete, the buyer will have the property examined by a professional inspector. It may be helpful to remember that this is often a stressful period for the buyer. They are making a major financial commitment and may be prone to a reflexive response when they receive an inspection indicating the house has imperfections. Jason will serve as your advocate in communicating with the buyer’s agent about the buyer’s concerns.

  1. 8

    Contract to Close

    The vast majority of work to be done between contract and close falls on the buyer’s side of the transaction. Your Juice agent will stay in touch with the buyer’s representatives to make certain that everything is moving along smoothly.

  1. 9

    The Move

    Unless special arrangements have been made, you will need to move out of the house before closing day. Jason can recommend moving companies, guide you through the transfer or your utilities and help you find another capable agent in your new city if you are moving out of town.

  1. 10

    The Big Close

    The sale culminates with the closing. On closing day, Jason will meet with you and an escrow officer from the title company to discuss the documents needed to finalize the sale of the home. Jason will ensure that the contract terms and the final documents align. After you and the buyer have signed all the documents, the escrow office will alert the banks involved so that they can exchange the loan money. After all funds have been transferred between banks, you will receive the proceeds from the sale of the home 
    Your relationship with Jason does not end when you move out of your home. The best real estate agents will still be there for you when you decide to buy another home and for all the years in between. Because of the nature of their business, real estate agents are well connected with service providers involved in all aspects of home ownership and should be your primary resource in all matters involved in your home sweet home.